Digitization is a step change even greater than the Internet.
Exponential technology advances, greater consumer power and increased competition mean all industries face the threat of commoditization. The winners will act now, and build a strategic advantage that leaves their counterparts wondering what happened.
The worlds of traditional commerce and e-commerce are merging
Building engaging experiences across channels is incredibly important. Many retailers have spent
their entire lives thinking about how to build an engaging experience in one channel, which is the
store. But now, understanding how to connect with your core customers across every way they
want to connect - not the way you want them to connect but the way they want to connect with
you - is a different skill.